In 2025, the Russian apparel market’s growth slowed, shifting to a competition phase focused on existing market share. Amid the downturn and widespread business exits, CLASNA still invested heavily in the February 2025 CPM International Apparel Exhibition in Moscow. Leveraging its brand influence and R D capabilities, the brand won recognition from Russian and foreign customers and delivered strong market performance.

In early 2023, CLASNA participated in the CPM International Brand Apparel Exhibition in Russia, garnering orders and accolades from both domestic and overseas customers, thereby establishing its international reputation. The brand established a marketing center in Moscow, deeply cultivating flagship stores in provincial capitals and expanding to neighboring medium-sized cities, while vigorously developing city-level agents.

The brand has anchored its short- and medium-term development strategies, clarified its new positioning in the Russian and Eastern European markets, and laid out a dual-line product matrix for mid-to-high-end products, aiming to achieve brand iteration and upgrading. In the next three years, the brand will focus on mid-to-high-end customers, creating high-quality, high-style, and cost-effective winter clothing series and services, with the ambition of becoming the preferred brand in international target markets.

We have always adhered to the development philosophy of prioritizing products. With our Beijing headquarters as the core, we have established a product research and development center in the north. Leveraging the advantageous industrial belt of the Yangtze River Delta, we have set up a product research and development center in the south, centered around Hangzhou. Additionally, we have increased our investment in design and research studios in fashion frontiers such as Milan, Paris, and Moscow, forming an apparel brand ecosystem that integrates brand building, design and research, production, and sales.

CLASNA has responded to the requirements of Tongzhou s industrial transformation by deploying real estate development to create high-quality office spaces that empower enterprises and entrepreneurial youth. In April 2017, the Dongfang Zhigu Industrial Park was put into use, with 12 standalone buildings for enterprises, totaling 52,000 square meters of floor area. The underground parking lot covers 11,000 square meters, and the aboveground area is 41,000 square meters, accommodating the personalized office needs of growth-oriented enterprises with 50 to 500 employees

The Beijing headquarters base of Klasner has been put into use. Relying on the comprehensive advantages of the industrial park, through the construction of industrial ecology, adhering to its unique industrial theme, it has formed an industrial cluster. It has established multi-mode product research and development centers in multiple locations around the world to meet the development needs of horizontal expansion and vertical deepening of products and channels. It has opened more than 200 brand specialty stores and more than 300 brand integrated stores at home and abroad. It has good market performance in Eastern Europe, Western Europe, Russia and other countries and regions.

Driven by the ODM and OBM models, Klasna s garment design and tailoring have been further enhanced. Each season s garment designs closely follow cutting-edge fashion trends, abandoning bulky and redundant design and tailoring elements. Through the collision of colors and the highlighting of body contours, they interpret the fusion and collision of Eastern and Western cultures, pursuing product uniqueness and artistic tension, as well as a classical spirit infused with a modern feel.

Under the guidance of thedesign + marketingbusiness model, product upgrades, brand building, and overseas channels have been further optimized. Through more than three years of exploration and practice, we have gradually transitioned from OEM to ODM and OBM models, becoming a leader in the foreign trade industry on Yabao Road and the first enterprise on Yabao Road to integrate foreign trade and domestic sales.

Establish a partnership with the Brand Management Center of the China Association of International Trade to jointly explore the path of foreign trade upgrading, transformation, reform, and innovation. By establishing a development model ofoverseas design + overseas marketing , we successfully weathered the 2008 global financial crisis. At the same time, we plan to establish three major business departments: the International Trade Department, the Domestic Sales Department, and the E-commerce Department, to tap into the vast global market for down jackets.

Unlike most ready-to-wear brands that excessively pursue design, the unique, novel, natural, and refined philosophy advocated by Klasna products emphasizes a distinctive and elegant lifestyle attitude at every step, from material selection to finished clothing. Such a distinctive product philosophy has been highly recognized by many consumers and favored by the market.

The Klasner brand was established on Yabao Road in Beijing. Its flagship product is fur down jacket, made from whole silver fox, blue fox, and golden island fox skins sourced from Denmark, Finland, Sweden, and the United States. With meticulous craftsmanship, each finished garment retains its natural quality and elegant style.